MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... learning about it , and learning from it , is a prime shaper of our uniqueness , a major process for differentiating ourselves from others . As a high schooler , I would aimlessly wander among the bookshelves of the Kansas City Public ...
... learning the technology , correcting errors we make with it , having it repaired , and , once we are skilled at using the technology for its primary purpose , learning technology for additional purposes that are not necessary . We do ...
... learning tool , so we've very , very different " ( Chmielewski 1998 ) . Of course the Internet differs from TV . We've long known that when people interact with texts , they improve their retention and learn- ing , internalizing those ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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