Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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that we are now in the same place with electronic and visual media as we were
with language in 1941 . In fact , today we are surrounded by more language and
images than ever before . Consequently , language , images , and other symbols
Language allows other things to happen , too . Actually , ranchers can " adopt ”
wild horses — but then sell them at a profit to American or Canadian
slaughterhouses , or even kill them . They can do this because of the language of
the Wild ...
trust - your own reflective thought processes , made up mainly of language ,
images , and feelings . Representations of the world that we have meaningfully
internalized — not those undigested from the media - more effectively order our ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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