MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... labels of towns and highways - only represent reality . They are not reality itself . They look nothing like the actual land , the hills , curves , gas stations , and pastures . In other words , the map is not the territory itself . The ...
... label , the stereotype , makes it seem . The problems with labels that we experience in everyday life also spill into our interactions with media . Creators of film and television texts can stereotype characters , just as viewers can ...
... labels to wreak havoc on unsuspecting people ) . The word “ is ” is used not just to describe the present , but to make judgments for all time . If we say , “ Mark is a great ball player , " we usually take it that Mark is always a ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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