Mediaspeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike. |
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Even isolated images can wield great power : a single photograph ( Jackie
Kennedy waving from an open car ) or other image ( a golden arch ) can become
a national icon that communicates volumes to millions of people over many years
.
We can begin to make some sense of this series of images by looking at it for
warmth — the degree to which each scene evokes responses we normally
reserve for family , friends , and other loved ones . For instance , do the scenes
begin with ...
Unlike the previous two images , this is a close - up shot , positioning us not as a
detached viewer of the evening newscast , but as another member of the family ,
closing ranks around the hospital bed . The hand extending from the foreground
...
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Contents
MediaSpeak and American Voices | 1 |
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Copyright | |
6 other sections not shown