MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... images , regardless of how I encoun- tered them - in media , in language , in art , in music , in nature , in mind . I have long regarded images and imaging in the same ways that scien- tists view DNA - as the most fundamental element ...
... image . It commu- nicates destruction and death — not the love , family , or friendship char- acteristic of warm images . As the first image in the series , the orange flames contrasting with the dark , urban streets somewhat arouse us ...
... images , we complete an internal journey , from cool to warm emotions . However exploitative these images may be , they illustrate the power of visuals to deliver Doublespeak - to represent something as being dif- ferent from what it ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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