Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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These authors taught us that persuasive messages require channels to get the
word out , such as their group , the Sons ... message over and over — for mass
audiences , as well as for special groups of " opinion leaders " such as preachers
... s Web site , so I clicked on it . Complete with color photos , descriptions of tours
, and prices , this electronic brochure made me want to join a group of execs ...
There were thirteen groups of Japanese women . Alas , I didn ' t have time to ...
This corporation also conducts focus groups . One approach involves seating ten
- year - old girls with their best friends , face - to - face . The girls are encouraged
to tell each other “ the worst thing about getting your period ” ( Robertson 1999 ) ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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