MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... forms on screen in large , puffy blue letters : " A , T , & T Loves You . " Then the message begins dissolving and enlarg- ing simultaneously , so that the background is now the same blue as the message . Huge lips fill the screen ...
... forms of Sensationspeak , such as Oliver Stone's film Natural Born Killers or any film with Arnold Schwarzenegger . In Alienspeak , you will typically find more dialogue ( spoken with more inflection ) ; longer scenes ; more varied ...
... form of social betrayal that results in short - term and long - term effects on both its perpetrators and its victims . Even the " milder " forms of Hatespeak , such as that inflicted by this radio talk - show host , lead to actual ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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