Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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First , it requires much time and energy , even before we realize we are
submerged in too much context . Second , it can deflect our attention ( and goals )
away from our original focus . Third , it can divert our attention to a new topic
The computer ads discussed earlier try to sell such individuality : the machines
are presented as helping each person do his or her own thing . Each illustration
focused on a specific individual , with his or her job or profession also described .
One Canadian marketing firm focuses on " ' the non - conscious level by
observing play , fantasy , children ' s drawings and associations , ” accomplished
by observing kids making consumer decisions in corner stores and malls , as well
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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