Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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... RELATIONSHIP Imagine the smiling face of Leonardo da Vinci ' s painting of
the Mona Lisa . Now imagine that the background is a busy paisley print . Her
winsome face is the foreground and the paisley print constitutes the background
MAKE THE FAMILIAR STRANGE , THE STRANGE FAMILIAR America sails in a
sea of famous faces . ... Regardless of the medium , message , or context , linking
points to a specific face or personality or anecdote helps communicate the point ...
His face is not shown . With one hand he holds a detassled ear of yellow corn
erect in his lap . A female hand ( no face ) reaches for the corn . Magically , the
corn turns into a stack of corn chips about the size of an ear of corn . The female
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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