MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... experience actual life . The name of this game has always been to reduce the differences between reality and make ... experiences with media outnumber our experiences with real life - and when those media ex- periences are nearly as ...
... experience of appreciating a wildflower's bright bit of color in the forest is " first - order " reality — natural . But if this experience is replaced ( thanks to technology ) with raising the flower in a greenhouse , we're already one ...
... Experience Are Difficult to Evaluate The messages that flow from the three voices described in this book are often shaped in terms of current everyday life . It's widely accepted that most of popular culture and media operate within the ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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