Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Most of us believe there is nothing that cannot be translated into electronic and
especially visual media . We believe that if anything exists , and if it is at all
worthy , we should be able to see it on TV . So we are surrounded by
representations of ...
Also , because the high - voltage ads for violent media products constitute an
especially powerful , compressed form of media violence , they , too , should be
taxed . Finally , I should note that the taxing of violent media is an idea that seems
These are the stereotypes because they do not apply to most or even many
people , especially at the time they are communicated . However , in this case ,
the deeper pattern that may remain — and hence become reflected in later media
- is ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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