Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Those who traverse the landscape of today ' s media may reach the same
conclusion : our electronic landscape resonates with space and ruggedness and
nonchalance . This alone is worthy of inquiry , if not celebration . However ,
Today , most electronic messages are manufactured by corporations for wide
consumption . These messages do not flow from a single , identifiable source ,
but from multiple layers of people and technologies . These messages are highly
tleties that occur when speaking face to face are modified and sometimes don ' t
survive in electronic media . People who have grown up in an environment that
privileges electronic voices have little basis for comparison . Most of us believe ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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