Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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... is far more than screens allow us to dream . Dominant Voices Can Help Us
Understand the Megasystems of Media , Technology , and Culture This book
focuses on our three dominant voices , because simplification in a crowded and
Other reasons compel me to focus on dominant American voices . First , they not
only reflect our national identity , but also perpetuate it . These three voices
regenerate themselves , as well as each other , creating a wall of our “ normal
A land so sprawling and diverse must include some other dominant forms of
discourse . One of these is Culturespeak , the language that surrounds our
differences and similarities in how we choose to live , such as the abortion rights
and right ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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