MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... Dominant Voices Can Help Us Understand the Megasystems of Media , Technology , and Culture This book focuses on our three dominant voices , because simplification in a crowded and fast media environment has to be our first priority . Of ...
... dominant voices relate to technology and its myths can help us better plan for the future . Overall , a culture's dominant voices are its DNA . Third , this book focuses on American voices because we currently have little to hold us ...
... dominant forms of dis- course . One of these is Culturespeak , the language that surrounds our differences and similarities in how we choose to live , such as the abortion rights and right - to - life debate , the English - only ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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