Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Voices Are Not Peripheral to Real Actions — They Are the Real Actions Many
people dismiss language , media , and culture with a cavalier wave of the hand : “
That ' s just all peripheral or secondary stuff , " they say . “ Actions are more ...
Like these voices , media and technology themselves blur , especially as they are
filtered through our culture , an act that helps create culture . In fact , media and
technology make up two main ingredients of our culture , even though “ culture ...
Even during those rare times when technology or culture shift to the foreground ,
as in , say , America ' s moon landing in 1969 , or in the cloning of Dolly , the
sheep , those events are sifted and filtered through the media , and hence
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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