Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Procter and Gamble is considering the use of background ads on the Internet .
Such ads would fill the computer user ' s entire viewing area ; the information or
noncommercial message would appear on top of that . CREATE YOUR OWN ...
Regardless of their truth , these tales create extensive webs of people thinking
and talking about a commercial product - people actively participating in the life
of a product ( just as we are doing right now ) . The main result is that sales go up
Another way in which media and technology help us to feel like little gods is that it
helps us feel empowered when we create our own little worlds . Although our
creative impulse is as old as the human race , what has changed is that great ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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