MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... context of this larger photo illustrated nothing as dramatic as the first two suggested— and certainly nothing as simple . In each instance , it was easy for viewers to assume that everything within the boundaries of the photo was ...
... context , guarantees that — no matter what the question or issue - we'll likely find answers that do not agree with ... context ) , then we can either find another part that does match the context , or find another context to slap ...
... context - can so overpower us that we close our eyes and grab one , for they have all become the same , even though they are not . Another effect of data glut is that the information that " gets through , " that pierces our selective ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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