Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Consider the prolific output of all of these products and processes to be what , in
reality , they are — the American foreground . Also , consider our background to
consist of the megasystems of culture and technology . Foreground of media ...
Consider this description of Clinton as president : " Other Presidents had an
anchorman aura : authoritative , a bit square . Clinton has the urgency of a talk -
show host . Or guest . . . ” ( Corliss 1998 , 66 ) . Also consider the words
And consider this excerpt from the ZapMe ! Web site : “ Using fast and reliable
satellite communications , we can create new methods of training , education ,
sales and even the buying and selling of services and products . Distance
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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