Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Three chapters ( 3 , 4 , and 5 ) contain many examples of each voice , from all
types of media and genresprint and ... each voice connects with traditional
American myths and values , including some emerging values of technology
Chapter 1 ...
The final two chapters ( Chapter 6 , “ Voices Entwined , " and Chapter 7 , “ Media ,
Technology , and Culture Entwined ” ) offer conclusions and recommendations .
Chapter 6 focuses on how these three voices , as a whole , influence American ...
... Salespeak , and Sensationspeak are entwined within the megasystems of
media , technology , and culture , the subject of the following chapter . Therefore ,
we can most effectively focus on these issues by coordinating our efforts on the
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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