Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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s Web site refers to its hardware and software as a “ branded private electronic
neighborhood . ” However , Mr . Rogers doesn ' t live there . Most residents in this
neck of the woods will be surrounded by brands , if they are not walking brands ...
For instance , the lowtar brands of cigarettes that now dominate the U . S . market
are the result of psychological research conducted by the British affiliate of the
Brown and Williamson Tobacco Company in the 1970s and 1980s as consumers
Robert Deutsch , a cognitive anthropologist who works in advertising , defines
brand in encompassing terms : “ Brand is when a person ... But when you throw
in relationships with brands as if they were people , things can really get screwy .
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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