MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... better or worse . My purpose in ex- ploring them is to help improve our lot . This , I might add , is one of the deepest American instincts of all - to take what we've got and make it better . This is the spirit in which I hope you'll ...
... better than it really is . And to make some- thing appear better than it really is , or different from what is really is , Doublespeak does duty . For example , the three photos in Figures 3.1 , 3.2 , and 3.3 appeared in this same ...
... Better Ever since the colonies broke away from England and formed their own brand - new country , Americans have believed that newer is better and that progress is newness . This attitude became entrenched because of two events - the ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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