Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Labels and names are powerful symbols that often help determine the behavior
of whatever they " govern . ” Labels and names create self - fulfilling prophecies .
Of course , calling a zebra an elephant doesn ' t make it one . But if we do it often
We should not be surprised , then , that such environments affect kids ' behavior ,
including their consumer behavior ( Fox 1996 ) . Spinning Sales in “ Uncluttered
Environments . ” Like Channel One , ZapMe ! is motivated by what it calls an ...
convince viewers that violent behavior can be fun , entertaining , and funny . •
convince viewers that criminals and police make up larger portions of the
population than they really do . • convince viewers that violence is practiced by
heroes as ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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