MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... begin rationally responding to and evaluating a film or TV program or some other media text ? Most of the time , yes . No matter what the information , genre , or medium , if a message elicits a quick response within you , then quickly ...
... begin by simply comparing the media text's story to stories of your own and oth- ers - stories you know to hold truth . Doing so gets us a half - step outside of the message , and is quicker than full - blown analysis . If we initially ...
... begin to make some sense of this series of images by looking at it for warmth - the degree to which each scene evokes responses we normally reserve for family , friends , and other loved ones . For instance , do the scenes begin with ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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