MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... become in the future . If an individual's voice is somehow diminished , that person suffers definite consequences . For example , one's voice can become controlled by others , such as the American servicemen who were brainwashed by ...
... become far more dependent on cat- egories supplied by others . When reading any message , we should ques- tion the accuracy and appropriateness of categories , labels , titles , and other names . SHUN SAVAGE SURPRISES Many messages have ...
... become aware that a world exists outside of ourselves , we become a " targeted audience . " From then on , we think in the voices of Salespeak . We hear them , we see them . We smell them , taste them , touch them , dream them , become ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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