Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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The same holds true for a culture — its voices not only reflect what it is , but help
fashion what it will become in the future . If an individual ' s voice is somehow
diminished , that person suffers definite consequences . For example , one ' s
Because we are now engulfed in information and symbols , we have become far
more dependent on categories supplied by others . When reading any message ,
we should question the accuracy and appropriateness of categories , labels ...
As small children , as soon as we become aware that a world exists outside of
ourselves , we become a " targeted audience . " From then on , we think in the
voices of Salespeak . We hear them , we see them . We smell them , taste them ...
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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