Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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background . Rather than thinking of media in terms of a specific message , such
as a TV program or a song , think of it in terms of all possible media — from books
and newspapers to computer screens , films , pagers , cell phones , and laser ...
too much background information ( including only perceiving too much
background ) can create at least four problems . First , it requires much time and
energy , even before we realize we are submerged in too much context . Second
, it can ...
Another Cyber - Salespeak strategy is what I call “ background tricks . " For
example , to focus attention on a new line of color printers , one Web site , known
for its neon colors , turned its home page black and white . Increasingly ,
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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