MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
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... audience , schools receive some equipment from Channel One— monitors , a satellite dish ( capable of picking up only Channel One's sig- nal ) and other equipment amounting to a total of about $ 50,000 . Hence , it's hardly a shock that ...
... audience as 16-24 years old and referred to them as " zippies , " " cyberpunks , " " head - bangers , " and " wannabees . " ( " Targeting the Stoned Cyberpunk " 1994 ) . Interval Cor- poration further describes this " target " audience ...
... audiences participate in discovering and following that person's career and personal life . The second one is following ... audience participation in nearly any venue ; celebrities , from sports stars to actors and professional wrestlers ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
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