MediaSpeak: Three American VoicesThis book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. |
From inside the book
Results 1-3 of 56
... advertising expenditures during the past fif- teen years ( Bowen 1995 ) . • • 560 : The daily number of ads targeted at the average American in 1971 ( Shenk 1999 , 59 ) . • 3,000 : The daily number of ads targeted at the average ...
... Advertising in Schools If each school that requires students to watch commercials ( e.g. , Chan- nel One schools , discussed earlier in this chapter ) received the same amount of money spent to produce each commercial shown , then this ...
... Advertising There is hardly a public space in America where advertising does not intrude . For this reason alone - because we have no " ad - free zones ” - advertising in public spaces should be restricted , as well as heavily taxed ...
Contents
Making Sense of MediaSpeak | 17 |
Doublespeak | 45 |
Salespeak | 87 |
Copyright | |
3 other sections not shown