Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Voices Are Not Peripheral to Real Actions — They Are the Real Actions Many
people dismiss language , media , and culture with a cavalier wave ... Quietly
watching TV may not seem like doing anything , but by today ' s standards , it is
For example , when kids play with a G . I . Joe or Hulk Hogan doll ( the Salespeak
term is “ action figure " because it ' s aimed squarely at boys ) , they get much
more than the toy itself and even more than all the “ accessories " and other toys
With Hatespeak , it ' s not just a matter of messages leading to actions , because
here , the messages are the actions , are the event itself , destroying without
physical action . ARE SENSATIONSPEAK AND VIOLENCE LINKED ? Yes .
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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