Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Second , we naturally try to fill in missing information , providing our own links .
This encourages us to actively invest ourselves in the scenario . Media makers
know that we construct meaning in personal ways , so they often leave
... found significant changes in " felt warmth " within seven to fifteen seconds ,
concluding that " feelings can be generated and changed within a single
commercial , even a 30 - second commercial and probably within a 15 - second
In this thirty - second spot for Pringles corn chips , six teens ( four girls and two
boys ) dance and play in a corn field . As the scene opens , one boy , standing in
the middle of the corn field , is slowly detassling an ear of very yellow corn .
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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