Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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In this chapter , Salespeak also includes any type of message about transactions
between people , such as a market report describing a specific group of
consumers . We live in a market - driven economy in which we consume more
than we ...
It can also help us remember Salespeak ' s sole , ultimate purpose — to sell .
Keeping this simple notion constantly alive in our heads , every day , can even
contribute to our health . SALESPEAK AND HEALTH Consumption — and the ...
Investing tangible goods and services with intangible values boosts sales
because we want to acquire those valuesbut we also want that happy ending , no
matter what . Individualism and Independence When Salespeak warns us about
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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