Mediaspeak: Three American Voices
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.
This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
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Three American Voices Roy F. Fox. day , we will more easily understand the
qualities and effects of each major type , as well as their cumulative effects . In
other words , when faced with 153 brands of cereal in the grocery aisle , it ' s
easier to ...
SALESPEAK AND TRADITIONAL AMERICAN MYTHS It ' s hard to imagine a
capitalist society without communication ... In “ The Strange Disappearance of
Civic America , ” Putnam ( 1996 ) traces the evidence that points toward
come the new American background — the new electronic baseline of universal
normalcy . Such normalcy necessarily includes conflict , to varying degrees ,
between corporations , a kind of consumer and brand factionalism - not the “
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MediaSpeak and American Voices
Making Sense of MediaSpeak
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