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The book is filled with absurd business models and unattainable business goals. It is so superfluous that one starts questioning the need for spending four years and almost three hundred pages of good grade paper. The thoughts are very random and give an impression that the book was conceptualized on-the-fly without any substantial prior research or thought process. Probably the main writer was napping on a toilet seat when something stuck him as an idea, and he called the shadow writer, who was in another embarrassing situation, giving birth to sheet of ridicule. With the able management guru he is, the shadow writer had no problems in giving catchy and geeky names (N=1 and R=G), etching together some unimaginable examples, creating anomalies with existing order and spitting strong words. 

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http://jujubax.blogspot.com/2009/09/new-age-of-innovation.html

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Este é o livro para ler se você quer entender qual o master concept por trás do barulho em torno de mídia social e porque tantas empresas estão entrando com tudo. Um livro denso, maravilhoso

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