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" CK Prahalad and Venkat Ramaswamy, The Future of Competition: Co-Creating Unique Value with Customers (Boston: Harvard Business School Press, 2004), have highlighted the growing importance of customers in "co-creating "
The New Age of Innovation: Driving Cocreated Value Through Global Networks - Page 260
by C. K. Prahalad, M. S. Krishnan - 2008 - 304 pages
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The HR Value Proposition

David Ulrich, Wayne Brockbank - Business & Economics - 2005 - 316 pages
...Japanese Companies Create the Dynamics of Innovation (New York: Oxford University Press, 1995). 10. CK Prahalad and Venkat Ramaswamy, The Future of Competition: Co-Creating Unique Value with Customers (Boston: Harvard Business School Press, 2003). 11. Wayne Brockbank, Arthur Yeung, and Dave...
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The Momentum Effect: How to Ignite Exceptional Growth

Jean-Claude Larréché - Business & Economics - 2008 - 324 pages
...University Press, 1988), 109. For the active involvement of lead users in the creation of value, see CK Prahalad and Venkat Ramaswamy, The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press, 2004). 13. The Ford Mondeo was sold in the United States...
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