 | Linda Gorchels - Business & Economics - 2003 - 240 pages
...examples: 2. The process of gathering and using outcome measures for new product ideation is described in Anthony W. Ulwick, "Turn Customer Input into Innovation," Harvard Business Review, January 2002, pp. 91-97. • Describe your experiences in using • What prompted you to buy this type of [product... | |
 | Philip Kotler - Business & Economics - 2004 - 172 pages
...5, 1994, pp. 64-70; Philip Kotler, Kotler on Marketing (New York: Free Press, 1999), pp. 20-24; and Anthony W. Ulwick, "Turn Customer Input Into Innovation," Harvard Business Review, January 2002, pp. 91-97. 10. Nirmalya Kumar, Philip Kotler, and Lisa Sheer, "Market Driving Companies," European... | |
 | Penn Jillette, Mickey D. Lynn - Games & Activities - 2005 - 544 pages
...done, not an internal process that the company needs to accomplish. And second, these metrics must be in creating customer value and should be considered...Innovation," Harvard Business Review (January 2002), 91-97. Customers are often trying to perform multiple tasks simultaneously. But companies tend to focus their... | |
 | Business & Economics - 2006 - 229 pages
...Frederick Reichheld, The Loyalty Effect (Boston: Harvard Business School Press, 1996), 52. Chapter 8 1. Anthony W. Ulwick, "Turn Customer Input into Innovation," Harvard Business Review, January 2003, 91-97. 2. Marc H. Meyer and Alvin P. Lehnerd, The Power of Product Platforms (New York: The Free... | |
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Turn Customer Input into Innovation," Harvard Business Review (January 2002), 91-97. 