The Media MonopolyWhen the first edition of this text was published in 1983, critics called Bagdikian's warnings about the effects of corporate ownership and mass advertising on the nation's news as alarmist. Since then many of Bagdikian's predictions about corporate ownership of the mass media have come true. This edition documents the continuing decline of firms dominating the production of newspapers, magazines, books, television and movies in the USA. It discusses the emerging corporate control of alternative media outlets such as cable television and video cassettes, and examines how the recession and corporate takeovers affected news reporting in the 80s. |
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Page 7
... rates than counterpart papers owned by independent companies . The television oligopoly of three networks has increased advertising rates despite reduction of their audience shares . After cable was deregulated , cable rates charged by ...
... rates than counterpart papers owned by independent companies . The television oligopoly of three networks has increased advertising rates despite reduction of their audience shares . After cable was deregulated , cable rates charged by ...
Page 62
... rate for the biggest oil companies was , Roby learned from the Internal Revenue Service , the same rate that would be paid by a private citizen who made less than $ 20,000 a year . He wrote that in- formation in a story that appeared on ...
... rate for the biggest oil companies was , Roby learned from the Internal Revenue Service , the same rate that would be paid by a private citizen who made less than $ 20,000 a year . He wrote that in- formation in a story that appeared on ...
Page 266
... rates , Editor & Publisher Yearbook , 1970. The open line rate is the fundamental unit accepted in the trade for calculating ads in newspapers ; it represents one fourteenth of a column inch . There are many variations of this rate when ...
... rates , Editor & Publisher Yearbook , 1970. The open line rate is the fundamental unit accepted in the trade for calculating ads in newspapers ; it represents one fourteenth of a column inch . There are many variations of this rate when ...
Contents
CONTENTS E252 | vii |
Preface to the First Edition | xxxix |
The Endless Chain | 3 |
Copyright | |
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Allen Neuharth American newspaper audience become book publishing broadcast stations cable CALIFORNIA/SANTA CRUZ candidate circulation cities commercial competition conglomerate consumer cost country's created CRUZ The University daily newspapers daily papers dominant economic Editor & Publisher Electric executives favor finance firms Frank Gannett Frank Munsey Gannett Company Gannett papers Hearst ideas industry interests issue journalists large corporations largest magazines major advertisers major media mass advertising mass media McCaleb media corporations million Mobil monopoly Murdoch networks Neuharth newspaper chain Nixon oil companies operations owners ownership Paramount Communications percent political president printed Procter & Gamble profits programs radio rates readers reported revenues Richard Nixon Roby Sacco and Vanzetti Sarnoff sell social standard stories television stations tion United UNIVERSITY OF CALIFORNIA/SANTA Wall Street Journal Warner Washington William Allen White York Yorker