The Media Monopoly
When the first edition of this text was published in 1983, critics called Bagdikian's warnings about the effects of corporate ownership and mass advertising on the nation's news as alarmist. Since then many of Bagdikian's predictions about corporate ownership of the mass media have come true. This edition documents the continuing decline of firms dominating the production of newspapers, magazines, books, television and movies in the USA. It discusses the emerging corporate control of alternative media outlets such as cable television and video cassettes, and examines how the recession and corporate takeovers affected news reporting in the 80s.
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Preface to the First Edition
J Chapter I
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Allen Neuharth American newspaper audience become book publishing bought broadcast stations cable candidate circulation cities commercial competition conglomerate consumer cost country's created daily newspapers daily papers dominant economic editor Editor & Publisher Electric executives Exxon favor firms Frank Gannett Frank Munsey Gannett Company Gannett papers giants groups Hearst ideas industry interests issue journalists large corporations largest magazines major advertisers major media mass advertising mass media McCaleb media corporations million Mobil monopoly Murdoch networks Neuharth newspaper chain Nixon oil companies operations owners ownership Paramount Communications percent political president printed Procter & Gamble profits programs radio rates readers reported revenues Richard Nixon Roby Sacco and Vanzetti Sarnoff sell Simon & Schuster social standard stories television stations tion United Wall Street Journal Warner Washington William Allen White York Yorker
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