For God, Country, and Coca-ColaFor God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing." |
Contents
His Triumphs and Headaches | |
The Worlds Stupidest Smartest Contract | |
Success Under Siege | |
Dr Wiley Weighs | |
The Sinister Syndicate | |
Breaking the Commandments | |
Paul Austins Turbulent Sixties | |
Big Reds Uneasy Slumber | |
Roberto Goizuetas Bottom Line | |
The Marketing Blunder of the Century | |
The Big Red Machine | |
Global Fizz | |
Ivester Inherits a World of Trouble | |
CocaColas Civil | |
The Boss Takes the Helm | |
A Euphoric Depression and Pepsis Push | |
CocaCola Goes to | |
CocaColonization and the Communists | |
Daft Dilemmas | |
Turnaround | |
Surging Ahead | |
World Without End? | |
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For God, Country, and Coca-Cola: The Definitive History of the Great ... Mark Pendergrast No preview available - 2013 |
Common terms and phrases
advertising American Asa Candler asked Atlanta beverage Big Coke Boss bottling plant brand caffeine called campaign Charley Pemberton Coca CocaCola bottling CocaCola Company cocaine Coke bottle Coke executive Coke Zero Coke’s Cola commercials Company’s complained consumers contract corporate D’Arcy Daft Diet Coke Dobbs Don Keough drug employees Fanta finally flavor formula franchise Frank Robinson gallons Georgia global Harold Hirsch Hirsch Howard Candler huge ingredients Isdell John Pemberton Jones later lawyers Max Keith million Muhtar Kent never Neville Isdell Olympics overseas parent bottlers patent medicine Paul Austin Pemberton Pepsi percent president profits promote refreshing reporter Robert Woodruff Roberto Goizueta salesmen sell Sergio Zyman share signs soda fountain soft drink sold sugar syrup taste thing Thomas told took trademark United vending machines wanted Wiley Wine Coca wrote young Zyman