Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook
Rowman & Littlefield, Mar 15, 2016 - Language Arts & Disciplines - 178 pages
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Topics covered include:
For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
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activities Ad/Lib Afternoon tea American Library Association audience blog Brand Audit campaign campus catalog channels chapter Clicks color create Creative Describe your library developing Digital Signage e-mail evaluation example Facebook faculty feedback flyers focus fonts goals Guide hashtags Health Sciences Library Homer Stryker hospital ideas images Instagram interactions interesting journal LibGuides Librarian Design Share Library Association library resources library staff library website library’s Lister Hill Library logo look MailChimp marketing plan Medical Librarians Month Medical Library Association National Medical Librarians newsletter organization organization’s promote PubMed resources and services Sample Scenario schedule Serials Solutions social media SOLO LIBRARIANS strategic plan Student lunch successful tagline testers Theme things Tumblr tweets Twitter University updates Usability usability testing user groups Vimeo visual YouTube