Business Research MethodsThis best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
Contents
Information Systems and Knowledge Management | 18 |
Theory Building | 37 |
An Overview | 49 |
Copyright | |
54 other sections not shown
Common terms and phrases
A. C. Nielsen advertising analysis answer asked attitudes basic behavior bias brand business research Census chain saw chapter client concept conducted consumer customers database decision support system determine discuss distribution employees error estimate evaluate example Exhibit experiment experimental exploratory research factors fieldwork firm focus group hypothesis identify income independent variable Index indicate individual industry interaction internal Internet investigation Jelly Belly Kosovo mean measure method nonprobability sampling null hypothesis observation on-line organization percent personal interviews population procedures questionnaire questions record requires research design RESEARCH INSIGHT research process research project respondents response bias sampling error scale secondary data selected situation sources specific standard Standard & Poor's statistical stratified sample subjects survey research Table technique telephone interviews theory tion total quality management United