Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... provides a peek into " the making of " Business Model Generation . Afterword Patterns Design Canvas Strategy Process Outlook Canvas Canvas The Model Business Canvas A shared language for. bmgen_final.indd 8 6/15/10 5:31 PM.
... providing outsourced micromechanical design and manufacturing solutions . It serves three different Customer Segments — the watch industry , the medical industry , and the industrial automation sector — and offers each slightly ...
... provide another example of value creation through increased accessibility . This innovative financial product made it possible even for those with modest wealth to build diversified investment portfolios . Convenience / Usability Making ...
... customers to purchase specific products and services • Delivering a Value Proposition to customers • Providing post-purchase customer support Through which Channels do our Customer Segments want to be. bmgen_final.indd 26 6/15/10 5:32 PM.
... 4. Delivery How do we deliver a Value Proposition to customers ? 5. After sales How do we provide post - purchase customer support ? 5 Revenue Streams The Revenue Streams Building Block represents the bmgen_final.indd 27 6/15/10 5:32 PM.