Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
John Wiley & Sons, Feb 1, 2013 - Business & Economics - 288 pages
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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VP CH 2 3 Value Channels 4 Propositions Customer It seeks to solve customer problems and satisfy customer needs with Value propositions are delivered to customers through communication, Relationships Customer relationships are ...
Here are some examples: An organization with a diversified customer business model serves two unrelated Customer Segments with very diΩerent needs and problems. For example, in 2006 Amazon.com decided to diversify its retail business by ...
It solves a customer problem or satisfies a customer need. Each Value Proposition consists of a selected bundle of products and/or services that caters to the requirements of a specific Customer Segment.
Which one of our customer's problems are we helping to solve? Which customer needs are we satisfying? What bundles of products and services are we oΩering to each Customer Segment? A Value Proposition creates value for a Customer ...
It provides all the necessary means for customers to help themselves. solve each other's problems. Communities can also help companies better understand their customers. Pharmaceutical giant GlaxoSmithKline launched a private online ...
What people are saying - Write a review
LibraryThing ReviewUser Review - newtonco - LibraryThing
Alex Osterwalder's book is the source of the Business Model Canvas - that one page business snapshot that so many entrepreneurs are now using to plot and shape their start-ups. Business plan ... Read full review
LibraryThing ReviewUser Review - Pieter_Goldhoorn - LibraryThing
Although I am not very fond about another type of management tool, I think the Canvas model is easy to use. The book has the approach that the model is described shortly and the rest are ... Read full review