Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... integrated, visual, lie-flat understanding, designing, reworking, design that enables immediate hands-on use. and implementing business models. DESIGNED FOR DOERS Business Model Generation is for those ready to abandon outmoded thinking ...
... integrated , visual , lie - flat design that enables immediate hands - on use . You're holding a handbook for visionaries , game changers , and challengers striving to defy outmoded business models and design tomorrow's enterprises ...
... integrated , visual , lie - flat design that enables immediate hands - on use . You're holding a handbook for visionaries , game changers , and challengers striving to defy outmoded business models and design tomorrow's enterprises ...
... integrated ? Which ones work best ? Which ones are most cost - efficient ? How are we integrating them with customer routines ? Channels have five distinct phases . Each channel can cover some or all of these phases . We can distinguish ...
... integrated with the rest of our business model ? 29 29 We can distinguish between several categories of Customer Relationships , which may co - exist in a company's relationship with a particular Customer Segment : Personal assistance ...