Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... important customers ? 21 VP 2 Value Propositions The Value Propositions Building Block describes. There are different types of Customer Segments . Here are some examples : Mass market Business models focused on mass markets don't ...
... important but difficult element to mea- sure . A product may stand out because of superior design . In the fashion and consumer electronics industries , design can be a particularly important part of the Value Proposition . Brand ...
... important way to create value . Salesforce.com , for example , sells a hosted Customer Relationship management ( CRM ) application . This relieves buyers from the expense and trouble of having to buy , install , and manage CRM software ...
... important role in the customer experience. Channels serve several functions, including: • Raising awareness among customers about a company's products and services • Helping customers evaluate a company's Value Proposition • Allowing ...
... important customers . Self - service In this type of relationship , a company maintains no direct relationship with customers . It provides all the necessary means for customers to help themselves . Automated services This type of ...