Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... took their feedback to heart. Read more about our experience in the final chapter of Business Model Generation. Seven Faces of Business Model Innovation The Senior Executive Jean-Pierre bmgen_final.indd 5 6/15/10 5:31 PM.
... experience ) . Elements from the following non - exhaustive list can contribute to customer value creation . Newness Some Value Propositions satisfy an entirely new set of needs that customers previously didn't perceive because there ...
... experience. Channels serve several functions, including: • Raising awareness among customers about a company's products and services • Helping customers evaluate a company's Value Proposition • Allowing customers to purchase specific ...
... experience , and to maximize revenues . Channel Types Sales force Own Direct Channel Phases 227 CR 4 Customer Relationships The Customer Relationships Building Block describes. Partner Indirect Web sales 1. Awareness 2. Evaluation 3 ...
... customer. The Customer Relationships called for by a company's business model deeply influence the overall customer experience. What type of relationship does each of our Customer Segments. bmgen_final.indd 28 6/15/10 5:32 PM.