Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
John Wiley & Sons, Feb 1, 2013 - Business & Economics - 288 pages
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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The Senior Executive Jean-Pierre Cuoni, Chairman / EFG International Focus: Establish a new business model The ... Envisioning, crafting, and executing an innovative business model in a conservative industry with established players is ...
... through communication, Relationships Customer relationships are established and value propositions. distribution, and sales Channels. maintained with each Customer Segment. r$ C$ 9 Cost 5 Revenue Streams Revenue streams result.
CR The Customer Relationships Building Block describes the types of relationships a company establishes with specific Customer Segments A company should clarify the type of relationship it wants to establish with each Customer Segment.
29 What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How costly are they? How are they integrated with the rest of our business model?
... Value Proposition features Price depends on inventory and time of purchase (normally used for perishable resources such as hotel rooms or airline seats) Customer segment Price is established dynamically based on supply Price depends ...
What people are saying - Write a review
LibraryThing ReviewUser Review - newtonco - LibraryThing
Alex Osterwalder's book is the source of the Business Model Canvas - that one page business snapshot that so many entrepreneurs are now using to plot and shape their start-ups. Business plan ... Read full review
LibraryThing ReviewUser Review - Pieter_Goldhoorn - LibraryThing
Although I am not very fond about another type of management tool, I think the Canvas model is easy to use. The book has the approach that the model is described shortly and the rest are ... Read full review