Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... cost his clients millions of euros and him his reputation. Understanding new and innovative business models has become a crucial part of his work. He goes far beyond the usual financial analytics and compares business models to spot ...
... Cost Structure The business model elements result in the cost structure . jillil 1 Customer Segments The Customer Segments Building Block defines. bmgen_final.indd 17 6/15/10 5:31 PM 17.
... Key Partners KR Key Resources C $ Cost Structure CS Customer groups represent separate segments if : • Their. jillil 1 Customer Segments The Customer Segments Building Block defines the. bmgen_final.indd 18 6/15/10 5:31 PM 18.
... cost air travel . Another example of a price - based Value Proposi- tion can be seen in the Nano , a new car designed and manufactured by the Indian conglomerate Tata . Its ... costs is an important way. bmgen_final.indd 24 1/7/11 4:24 PM 2.
... Cost reduction Helping customers reduce costs is an important way to create value . Salesforce.com , for example , sells a hosted Customer Relationship management ( CRM ) application . This relieves buyers from the expense and trouble ...