Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
John Wiley & Sons, Feb 1, 2013 - Business & Economics - 288 pages
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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This concept has been applied and tested around the world and is already used in organizations such as IBM, Ericsson, Deloitte, the Public Works and Government Services of Canada, and many more. Key Activities KP Key Partners Kr Key ...
Activities ... by performing a number of Key Activities. KP 8 Key Partnerships Some activities are outsourced and some resources are acquired outside the enterprise. Structure The business model elements result in the cost structure.
A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur. Key Activities KP Key Partners Kr Key Resources C$ Cost Structure. bmgen_final.indd 18 6/15/10 5:31 PM 18 KA.
A pharmaceutical company such as Novartis, for example, relies heavily on human resources: Its business model is predicated on an army of experienced scientists and a large and skilled sales force. KA 7 Key Activities The Key Activities ...
KA 7 Key Activities The Key Activities Building Block describes the most important things a company must do to make its business model work Every business model calls for a number of Key Activities. These are the most important actions ...
What people are saying - Write a review
LibraryThing ReviewUser Review - newtonco - LibraryThing
Alex Osterwalder's book is the source of the Business Model Canvas - that one page business snapshot that so many entrepreneurs are now using to plot and shape their start-ups. Business plan ... Read full review
LibraryThing ReviewUser Review - Pieter_Goldhoorn - LibraryThing
Although I am not very fond about another type of management tool, I think the Canvas model is easy to use. The book has the approach that the model is described shortly and the rest are ... Read full review