Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... Channels Value propositions are delivered to customers through communication, distribution, and sales Channels. Cr 4 Customer Relationships Customer relationships are established and maintained with each Customer Segment. bmgen_final ...
... Alexander Osterwalder, Yves Pigneur. Customer Relationships CS Customer Segments VP Value Propositions CH Channels r$ Revenue Streams For whom are we creating value ? Who are our. bmgen_final.indd 19 6/15/10 5:31 PM Cr 19.
... Channels They require different types of relationships They have substantially different profitabilities • They are willing to pay for different aspects of the offer There are different types of Customer Segments . Here are. 1 Customer ...
... Channels , and Customer Relationships all focus on one large group of customers with broadly similar needs and problems . This type of business model is often found in the consumer electronics sector . Niche market Business models ...
... Channels The Channels Building Block describes how a bmgen_final.indd 23 6/15/10 5:32 PM.