Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... are acquired outside the enterprise . 9 Cost Structure The business model elements result in the cost structure . jillil 1 Customer Segments The Customer Segments Building Block defines. bmgen_final.indd 17 6/15/10 5:31 PM 17.
... Building Block defines the different groups of people or organizations an enterprise aims to reach and serve Customers comprise the heart of any business model . Without ( profitable ) customers , no company can survive for long . In ...
... Building Block describes. There are different types of Customer Segments . Here are some examples : Mass market ... building blocks of Credit Suisse's business model , such as the Value Proposi- tion , Distribution Channels , Customer ...
... Building Block describes the bundle of products and services that create value for a specific Customer Segment The Value Proposition is the reason why customers turn to one company over another . It solves a customer problem or ...