The Momentum Effect: How to Ignite Exceptional Growth

Front Cover
Pearson Prentice Hall, 2008 - Business & Economics - 324 pages

A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth-which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months...five years...even decades.

Pioneer or die: drive momentum and harness its stunning power
How momentum-powered firms create 80% more shareholder value

Understand the drivers of momentum strategy
Craft power offers, mobilize for growth, and more

Master the Momentum Process: design and execution
Eight specific steps to implement a long-term winning momentum strategy

Climb the five-step Momentum Leadership Ladder
 How leaders can systematically generate and direct momentum

"This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!"

Sir Richard Branson

"J.C. Larreche's book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating.

-W. Chan Kim & Ren e Mauborgne, Authors of Blue Ocean Strategy

"How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential."

-Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland

 

Selected pages

Contents

Designing Momentum
47
Executing Momentum
131
Total Momentum
217
Bibliography
267
Endnotes
281
Index
313
Copyright

Other editions - View all

The Momentum Effect: The secrets of efficient growth
Jean Claude Larreche
Limited preview - 2013
The Momentum Effect: How to Ignite Exceptional Growth
J.C. Larreche
Limited preview - 2008
The Momentum Effect: How to Ignite Exceptional Growth
Jean-Claude Larréché
No preview available - 2008
View all »

Common terms and phrases

acceleration banking benefits Chapter company’s compelling customer compelling equity compelling insights compelling proposition compelling target compelling value competition costs create customer engagement customer equity customer groups customer lifetime value customer momentum customer retention customer traction customer value customer value wedge deliver develop Discovery Path drive efficiency emotional employees example exceptional growth exploration Facebook firm’s focused growth opportunities Harvard Business School impact important improve increase innovation internal momentum iPhone iPod levels Lou Gerstner managers marketing Michael Dell Microsoft mobilize momentum design momentum effect Momentum Leaders momentum leadership momentum strategy momentum-powered firms noncustomers Novartis perceived customer percent potential power crafting power offer profitable growth Pushers retail retention rate Richard Branson Sam Walton Skype stakeholders Steve Jobs success systematic Tetra Pak tool transaction myopia Tylenol understanding users value origination vibrant customer satisfaction vibrant engagement vibrant retention vibrant satisfaction Wal-Mart Walton

About the author (2008)

J.C. Larreche is Professor at INSEAD, the famous international business school, where he holds the Alfred H. Heineken Chair. It was as a student at Stanford that he was first nicknamed "J.C." by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don't. Since then, his research, teaching, and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth that is not only exceptional but also sustainable. J.C. has always combined his academic life with a business career, and is particularly sensitive to the practical day-to-day realities which executives have to deal with. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 36, J.C. was appointed a nonexecutive director of the multinational firm that became ReckittBenckiser, and he kept that position for an exceptionally long tenure of 18 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo. His academic work concentrates on fostering the fundamental capabilities that impact a firm's ability to deliver growth and especially marketing excellence, customer focus, and innovation. J.C. is the author and coauthor of many books and articles, including Markstrat, the leading strategic marketing simulation used by more than one million executives worldwide. He has won many awards, including Marketing Educator of the Year and BusinessWeek's European Case of the Year award. J.C. is also a respected executive educator whose programs are among the most highly rated in INSEAD's excellent portfolio.

Bibliographic information

TitleThe Momentum Effect: How to Ignite Exceptional Growth
AuthorJean-Claude Larréché
Editionillustrated
PublisherPearson Prentice Hall, 2008
ISBN0132363429, 9780132363426
Length324 pages
Subjects › 

Business & Economics / Industrial Management
Business & Economics / Leadership
Business & Economics / Strategic Planning
  
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