High Visibility, Third Edition: Transforming Your Personal and Professional Brand

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McGraw Hill Professional, Jan 6, 2006 - Business & Economics - 240 pages

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

 

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High Visibility, Third Edition: Transforming Your Personal and Professional ...
Irving Rein,Michael Hamlin,Martin Stoller,Philip Kotler
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Common terms and phrases

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References to this book

About the author (2006)

Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals and corporations.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is one of the world's foremost marketing experts and the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide.

Michael Hamlin is the managing director of TeamAsia, a strategic marketing communications consulting firm. He is an international corporate and personal brand consultant and is based in Asia.

Martin Stoller was a clinical professor of organizational behavior at Northwestern University's Kellogg School of Management. He consulted internationally with corpora-tions on persuasion and visibility issues.

Bibliographic information

TitleHigh Visibility, Third Edition: Transforming Your Personal and Professional Brand
AuthorsIrving Rein, Philip Kotler, Michael Hamlin, Martin Stoller
Edition3
PublisherMcGraw Hill Professional, 2006
ISBN0071483136, 9780071483131
Length240 pages
Subjects › 

Business & Economics / Management
Business & Economics / Training
  
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