Qualitative Methods in Management ResearchIn the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy. Copyright © Libri GmbH. All rights reserved. |
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Contents
Access Through Different Roles | 27 |
Preunderstanding and Understanding | 47 |
Case Study Research | 81 |
Copyright | |
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ability able academic research action research action science action scientist applied approach Argyris assess behavior Bengt Mellberg business administration CALIFORNIA/SANTA CRUZ change agent change processes Chapter chief executive client company's concepts concerned conclusions consultant paradigm consultant role consultant's consulting assignment CRUZ The University decision discussed employees example experience facts Figure Geneen Glaser and Strauss Gummesson hermeneutic paradigm historical analysis Ibid Illustration by Bengt implementation industry interviews investigative journalism involved knowledge large number Maigret management consultants marketing ment methodology models observation organization organizational Oscar Reutersvärd participant observation participation positivistic present problem processes of change qualitative methods quality criteria quantitative question referred relation relationship reports requirements research project researcher's researcher/consultant researchers and consultants researchers and management rience scientific paradigm social specific strategy study research taboo Taoism theory tion traditional types University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA validity